The Tote's Tim Higgins© Photo Healy Racing
Tote Ireland has, for the first time since its inception in 1930, expanded its product portfolio outside of horse racing by introducing betting on football and greyhound pools through partnership deals with UK-based Colossus Bets and the Irish Greyhound Board (IGB).
Customers can now bet though Tote Ireland’s website and mobile app on the world’s biggest sports jackpot bets including the €10,000,000 Colossus and a range of other bets with multi-million euro prize funds. Tote Football Pools feature a unique partial cash out functionality that allows customers to cash out all or part of their bet while it is still in play.
Tote Ireland customers can also bet on all Irish greyhound racing across the full range of bets offered by the IGB.
To celebrate the launch, Tote Ireland, will run a free €5 bet promotion for customers who bet on greyhound racing or Tote Football pools.
Tote Ireland CEO Tim Higgins, said: “Our customers have told us that they want the opportunity to bet with us on more sports and we’re very happy to now offer these great new products to Tote customers.
“We know our customers like to win big and we’ve added further opportunities for them to win life-changing amounts of money at www.thetote.com.
“We have also agreed to investigate incorporating Colossus Bets’ patented partial cash-out technology into all Tote Ireland multi-leg pools. This would make our horse racing pools even more engaging and would make us the world’s first Tote to go-live with that technology.”
Bernard Marantelli, founder and CEO of Colossus Bets, said: “We are delighted to welcome Tote Ireland to the rapidly growing ‘Colossus Family’ to distribute our pools. We also look forward to seeing our cash-out technology applied to their horse racing pools as a world first.”
Geraldine Larkin, CEO of the Irish Greyhound Board, said: "We are delighted to have been able to form this ground-breaking co-mingling partnership with Tote Ireland. Irish horse racing's international reach and access is at the very top in the sports betting sector and we are really looking forward to start showcasing our world leading Irish racing product through their mobile betting platforms. This joint agreement is a fantastic boost to our greyhound racing brand and will in turn boost both organisations’ earnings and Tote pools. We look forward to a long and profitable relationship with Tote Ireland in the future and we look forward to showing Irish horse racing on our own mobile platforms in the very near future.”
